Mercy Ships: Mercy

Non-profit hospital ships organization Mercy Ships Canada raised awareness among Canadian millennials by showing the difference their donations could make.

Campaign details

Brand: Mercy Ships CanadaAgency: Geometry TorontoCountry: Canada

Challenge

Mercy Ships Canada is a 100% volunteer-driven organization that has impacted the lives of over 17 million people. However, there is very limited awareness of Mercy Ships in Canada. Very few Canadians, especially millennials, have ever heard of this floating hospital that travels across the ocean to deliver free surgical care and medical aid to poor communities in Africa.

To date, Mercy Ships has relied entirely on extremely generous donations from a group of loyal, faith-based donors. And since this group is very small and...

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