Manzana: Individual for two

Soda brand Manzana Postobón grew in relevance and brand power by tackling the issue of food waste in Colombia.

Campaign details

Brand: Manzana PostobónAdvertiser: Postobón S.A.Agency: Sancho BBDOCountry: Colombia

Executive summary

This is the story of how a soda brand took over Colombia’s main fast-food restaurant chains with an activation that connected people with its brand value of generosity.

Through a placemat that could easily be folded up into a box, Manzana Postobón invited people not to throw away their leftovers and to share them with people who needed food.

The campaign had a massive impact on Colombians – both offline in restaurants and online on social networks.

Market background

The increase...

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