Luolai Home Textiles: Rescue the sleepless night, Luolai Super Soft Bedding Series Good Night Action
MAX Zhang, King Zhou, Angle Zhou
China's veteran textile company Luolai Home Textiles has always been positioned by the market as a "mother brand", hoping to establish emotional connections with young people, rebuild a brand's core value output, realize brand transformation, guide consumer demand, and increase sales.
Case details
Brand: Luolai Home Textiles
Brand owner: Luolai Home Textiles
Main Agency: MT Mengtong Communication
Put on the market: Mainland China
Launch time: May 2018-September 2020
Industry: Home Textiles
Media channels:social media, short video platforms, outdoor...
