Luolai Home Textiles: Rescue the sleepless night, Luolai Super Soft Bedding Series Good Night Action

MAX Zhang, King Zhou, Angle Zhou

China's veteran textile company Luolai Home Textiles has always been positioned by the market as a "mother brand", hoping to establish emotional connections with young people, rebuild a brand's core value output, realize brand transformation, guide consumer demand, and increase sales.

Case details

Brand: Luolai Home Textiles

Brand owner: Luolai Home Textiles

Main Agency: MT Mengtong Communication

Put on the market: Mainland China

Launch time: May 2018-September 2020

Industry: Home Textiles

Media channels: social media, short video platforms, outdoor advertising, retail stores, offline events

Budget: 3 million

Case summary

Luolai Home Textiles is a long-established Chinese textile company that has been established for nearly 30 years. The audience has always been mother-level. If you don't try to talk to young people, Luolai will lose an entire rising consumer market. There is no...

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