L'Oreal Paris makeup cushion "Red Fatty" [Eating hot pot without makeup hot pot challenge]

张洁、金嘉雯

L'Oreal cosmetics brand is relatively less well-known in the highly competitive Chinese cosmetics category, and its image in the minds of consumers is too mature. The brand hopes that through the launch of new products, it will build a younger brand image while building product awareness, increase the awareness and favorability of young consumer groups, and help the brand's entire facial makeup win more market shares.

Case details

Brand : L'Oreal Paris Makeup

Brand owner : L'Oreal Paris

Main Agency : Mindset China

Secondary agency company : Aoweisi

Put on the market : Mainland China

Launch time : June 6, 2019-June 18, 2019

Industry : Cosmetics

Media channels : social media, life review apps, offline activities

Budget : 3.5 million

Case summary

In recent years, base makeup has become an important cosmetics category in Asia. Therefore, L'Oréal Paris took advantage of Dongfeng to release their latest generation of base makeup product-Red Fat Cushion, and then regained...

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