Case details
Brand: Lincoln China
Brand owner: Ford Motor (China) Co., Ltd.
Main Agency: Mindshare China (Shanghai Office)
Put on the market: Mainland China
Delivery time: March 1, 2020-June 8, 2020
Industry: Automotive
Media channels: short video platform, video platform, information platform, live broadcast
Budget: 7 million
Case summary
As the first Lincoln brand product to embrace young people, adventurers jumped out of the inherent brand's deep, steady and older impression, and entered the life circle and social circle of young people.
The launch period is at the stage of...