LEGO: Everyone is Awesome

Toy production company LEGO showed its support and paid tribute to LGBTQIA+ community by launching the Everyone is Awesome set.
Campaign details

Campaign title: LEGO Everyone is AwesomeBrand: LEGO GroupBrand owner: LEGO GroupAgency: LEGO Group and The LEGO AgencyMarket: Global

Executive summary

To reflect and evolve its long-term commitment to Diversity and Inclusion, the LEGO Group launched the Everyone is Awesome set, a tribute to the LGBTQIA+ community. Created to support and celebrate the LGBTQIA+ community, the Pride Flag-inspired set earned extensive media and social media coverage and resonated deeply with its target audience. The work won the Pride Award at the 2021 Outvertising Awards, which recognise the best of LGBTQ+...

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