Lay's cooperated with BML and successfully integrated into the young people's discourse system of station B to play Chinese taste out of the circle

In the context of the epidemic, the snack brand Lay's hopes to cheer up young people who are in a low mood in the scene of snacking, help Lay's Potato Chips establish a positive role in inspiring young Chinese people, and help improve the brand image.
Case details

Brand : Lay's

Brand owner : PepsiCo

Main agency : Mindshare China

Main agency holding group : WPP

Market launch : Mainland China

Industry : Food & Beverage

Media Channels: Events, Celebrity Spokespersons, Key Opinion Leaders, KOLs, Websites/Microsites,...

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