KFC: Kentucky Flying Objects

Fast-food chain KFC ran a limited-edition promotional campaign to boost brand awareness and drive in-store footfall in India.

Campaign Details

Brand: KFCAgency: Blink DigitalCountry: India

Challenge and business objectives

KFC was introducing the all-new Smoky Grilled Wings in India. The challenge was to create a campaign that would resonate with Indian audiences and to get KFC audiences excited about a product launch in a heavily cluttered market space.

The objectives:
  • Drive anticipation and awareness for KFC’s new Smoky Grilled Wings
  • Create in-store footfalls and consideration/intent to purchase for the new product

Insight

Makar Sankranti is the biggest harvest festival in India. It is important as a core Indian tradition and at the same...

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