KFC Christmas Pocket Store

Gold Lion, Social Business & Commerce

KFC, the fast food restaurant, opened an annual Christmas Fried Chicken Shop, integrated online and offline, to increase sales in China, resulting in a sales increase 900% over target.

Campaign details

Advertiser: KFCBrand: YUM!Agency: Isobar Shanghai/Ho Communication/AccentureCountry: China

Background

KFC has over 5,800 stores across China. This sounds like a lot, but with a population of 1.39 billion, that’s only one KFC store for every 240,000 people. With China’s sky-high rental costs, how was KFC able to open more stores to sell to more Chinese consumers? During Christmas festive season, KFC opened annual Christmas Fried Chicken Shop integrated online and offline.

Idea

KFC introduced its Christmas Fried Chicken Shop. Not only offline themed stores, KFC also launched online ‘KFC Pocket Stores’ -...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands