KFC 'FCK'

KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for the chicken shortage as the anchoring message.

Campaign Overview

The week commencing 19th February 2018 was not a great one for KFC. A new logistics partner and delivery problems meant hundreds of their restaurants had to close. It was a huge national news story, and it demanded an equally noteworthy response from KFC.

Campaign Objectives

KFC were hit with a major supply chain issue, resulting in the closure of most of their stores across the UK. As the crisis continued into its second week, and store closures were deep within the public eye, we were briefed to make a public apology that would capture the attention of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands