Campaign details
Award name: ROI FestivalAward category: OutdoorAward level: Grand Prix 2019Brand: KFCBrand owner: YumAgency: Isobar ChinaCampaign name: ‘KFC Delivery By The God Of Rain’Industry category: Fast foodRelease date: May 2019Budget: RMB 2-5 millionCountry: China
Background
In China, more than 1/3 of the year is rainy, and the number of smartphone orders for KFC home delivery increases by 10% as soon as it gets rainy.
In addition, food delivery platforms in the market currently rely on location-based technology to deliver...