Kellogg's: Captain America Civil War VR

Kellogg's, the US cereal maker, achieved sales increases for its hero brands through a virtual-reality game inspired by the latest Captain America film.

Campaign details

Brand: Kellogg's Agency: The Integer Group Country: USA

Executive summary

Kellogg's won the fiercely competitive battle of products jockeying for consumers' attention on shelves with a unique digital campaign that increased sales growth over

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