Johnson's Baby: #InItTogether

Johnson & Johnson, a health baby brand, launched a campaign in the US to drive relevance and connection with expecting and new mothers by providing educational resources and driving lifts across key brand image metrics.

Campaign details

Brand: Johnson & Johnson Consumer Health's Baby Brand (Johnson's Baby)Brand owner: Johnson & JohnsonAgency: IPG Mediabrands / UM / J3Market: US

Executive summary

Johnson's Baby: #InItTogether

5/8/20 – 7/31/20

At the onset of the pandemic,...