Campaign details
Brand: Itaú UnibancoBrand owner: Itaú UnibancoAgency: GreyCountry: Argentina
Market background
2018 was a tough year in Argentina, characterized by a strong and growing economic crisis, which saw the country reach November with an inflation rate of 43.9%.1 Argentinians felt irritated and hopeless, with concerns about inflation and its consequences the main focus of people and the media.
At category level, there are many banks in Argentina and they can grouped as follows:
- Leaders and mediatics (Santander, Galicia and BBVA)
- Exclusives (ICBC and HSBC)
- Second lines (Supervielle, Macro, Mortgage, Comafi,...