iPhone×Book = PhoneBook

This case study describes an innovative Apple iPhone application developed by Dentsu Mobile Art Lab for the Japanese publisher, Kodansha.

iPhone × Book = PhoneBook


PhoneBook, created by Dentsu Mobile Art Lab, was released in Japan in May 2010 by Kodansha, a major Japanese publisher. The name may suggest an address book, but PhoneBook is actually an innovative media concept that combines the iPhone with a book for children.


In Japan, internet ad spending overtook newspaper adspend for the first time in 2009.At a time when the iPhone, Kindle and iPadare growing in popularity, what is the future of print? Dentsu’s mission was to find or develop a new communication value for print media.


The PhoneBook project...

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