iPhone × Book = PhoneBook
PhoneBook, created by Dentsu Mobile Art Lab, was released in Japan in May 2010 by Kodansha, a major Japanese publisher. The name may suggest an address book, but PhoneBook is actually an innovative media concept that combines the iPhone with a book for children.
In Japan, internet ad spending overtook newspaper adspend for the first time in 2009.At a time when the iPhone, Kindle and iPadare growing in popularity, what is the future of print? Dentsu’s mission was to find or develop a new communication value for print media.
The PhoneBook project...