Case details
Brand: IKEA
Brand owner: IKEA
Main agency: Taiwan Ogilvy Group
Holding Group: WPP
Put on the market: Taiwan
Running time : February 13, 2020 - February 16, 2020
Industry: Home Furnishing
Media channels: social media, online communities
Budget: 20,000
Case Summary
In 2020, the global pneumonia epidemic is raging, and the role of home is more important than ever. As a leader in the home furnishing industry, IKEA wants to remind people that no matter how chaotic the world is, love is always there. Therefore, on Valentine's Day,...