IKEA: IKEA Love Collection Full House

IKEA, which has been deeply involved in Taiwan for 26 years, is already the market leader. However, due to the downturn in Taiwan's furniture market and the raging epidemic, the demand for household products is lower, and IKEA's sales have shown negative growth. The brand hopes to use the theme of Valentine's Day to attract target young groups, increase the number of visitors and increase sales.

Case details

Brand: IKEA

Brand owner: IKEA

Main agency: Taiwan Ogilvy Group

Holding Group: WPP

Put on the market: Taiwan

Running time : February 13, 2020 - February 16, 2020

Industry: Home Furnishing

Media channels: social media, online communities

Budget: 20,000

Case Summary...