IKEA, which has been deeply involved in Taiwan for 26 years, is already the market leader. However, due to the downturn in Taiwan's furniture market and the raging epidemic, the demand for household products is lower, and IKEA's sales have shown negative growth. The brand hopes to use the theme of Valentine's Day to attract target young groups, increase the number of visitors and increase sales.
Brand owner: IKEA
Main agency: Taiwan Ogilvy Group
Holding Group: WPP
Put on the market: Taiwan
Running time : February 13, 2020 - February 16, 2020
Industry: Home Furnishing
Media channels: social media, online communities