HP: The Wolf

US technology company HP advertised its Print Security solutions through a dramatic series of videos starring Christian Slater as a hacker benefiting from unsecure printers.

Campaign details

Agency: Giant SpoonBrand: HPCountry: USA

Campaign Summary

With a B2B digital campaign, HP delivered a revelatory hacking message – Printers can be dangerous, too. A dramatic, Hollywood-worthy, series starring Christian Slater (of "Mr. Robot" fame) as a truly nasty cyber-baddie who wreaks havoc on businesses through its printers, showcased HP's super-secure machines.

For a sector not known for being overly creative, "The Wolf" is a standout piece of fresh custom-content storytelling.

Targeting Chief Information Security Officers, IT professionals, and business decision makers, "The Wolf", first in a year-long dramatic digital series, shows how...

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