Campaign details
Brand: Core PavilionBrand owner: Hewlett-PackardAgency: PHD LatamTechnology provider: S4MCountry: Chile, Colombia, Costa Rica, Ecuador, Guatemala, Peru
Objectives
Hewlett-Packard wanted to test a unique attribution model in LATAM, using mobile advertising to drive traffic in stores for its HP Core Pavilion Drive-to-Store campaign.
The challenge lied in having to manage the same test with consistency across six markets – Colombia, Chile, Ecuador, Guatemala, Costa Rica and Peru.
Insights
- In LATAM markets, fraud is a significant issue when it comes to digital and multi-market campaigns, which are more challenging to manage...