HP Core Pavilion: Drive-to-Store

Hewlett-Packard used location data to serve personalised ads to mobile users near its stores to drive footfall in LATAM.

Campaign details

Brand: Core Pavilion Brand owner: Hewlett-Packard Agency: PHD Latam Technology provider: S4M Country: Chile, Colombia, Costa Rica, Ecuador, Guatemala, Peru

Objectives

Hewlett-Packard wanted to test a unique attribution model in LATAM, using mobi

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