How British Airways increased flight bookings in China with targeted content

This case study looks at how British Airways tapped into business-related social media to attract its target audience with carefully selected content.

How British Airways increased flight bookings in China with targeted content

In China, where competition among airlines is rife and where many local carriers are constantly fighting price wars, British Airways needed to gain market share and prominence in the market, especially in light of more and more Chinese travellers fly

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