How Aldi made saving feel amazing

Aldi, the budget supermarket, grew its penetration in the face of resurgent price cutting from its competitors in the UK.

Brand: Aldi Advertiser: AldiAgency: McCann UKCountry: United Kingdom

Context

It's often said that ‘You can’t teach an old dog new tricks’, but Aldi’s Swap and Save campaign in 2018 proved that you can do just that. In 2012 and 2014 Swap and Save helped make Aldi the UK & Ireland's fastest growing grocer*. In 2018, against fierce price cutting from competitors, Aldi re-energised Swap and Save, giving it a whole new lease of life, propelling Aldi to its highest ever value share in both UK & Ireland, and delivering stellar levels of effectiveness....

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