Heineken: Creating a national phenomenon in Vietnam

As Christmas was increasingly perceived as a family event in Vietnam, Heineken turned to New Year's Eve 2010 as a brand platform.

Heineken: Creating a national phenomenon in Vietnam

Brand: Heineken Advertiser: (Vietnam Brewery Limited) Agency: Bates 141 Category: Beer

Summary

Heineken had first introduced the concept of Christmas celebrations to Vietnam in 1999 and continued to own the event as a brand platform for the following ten years. In 2009 Heineken once again delivered innovation by giving Vietnamese consumers a t

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