Brand: Dominos
Agency: Cp+B, Boulder
Country: US
Campaign details
This case study of an imaginative, strategically savvy campaign by Dominos, a large US pizza chain, illustrates how a mix of digital and traditional media platforms can be used to think outside the box to create brand value.
A Dominos Wedding Registry – the first-ever registry where engaged couples can ask for cheesy pizza as wedding gifts, was launched a week before Valentine’s Day 2017, the most romantic day of the year in the US – when approximately six million couples get engaged and begin their wedding planning....