Digi Telecommunications: Bringing back the migrant love
Naga DDB, Malaysia
Challenge + Business Objectives
Challenge
Feeling isolated and far from home
Migrants form a sizeable 15% of Malaysia's workforce.1 Despite being a crucial part of the country's development, they are a largely ignored and neglected group, often treated as second-rate, with limited access to facilities most of us take for granted – such as a bank account and healthcare.
