Digi Telecommunications: Bringing back the migrant love

This case study details how Digi Telecommunications, a mobile service provider, increased sales and customer loyalty among migrants in Malaysia.

Digi Telecommunications: Bringing back the migrant love

Naga DDB, Malaysia

Challenge + Business Objectives

Challenge

Feeling isolated and far from home

Migrants form a sizeable 15% of Malaysia's workforce.1 Despite being a crucial part of the country's development, they are a largely ignored and neglected group, often treated as second-rate, with limited access to facilities most of us take for granted – such as a bank account and healthcare.