Digi Telecommunications: Bringing back the migrant love

This case study details how Digi Telecommunications, a mobile service provider, increased sales and customer loyalty among migrants in Malaysia.

Digi Telecommunications: Bringing back the migrant love

Naga DDB, Malaysia

Challenge + Business Objectives


Feeling isolated and far from home

Migrants form a sizeable 15% of Malaysia's workforce.1Despite being a crucial part of the country's dev

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands