Digi Telecommunications: Bringing back the migrant love

This case study details how Digi Telecommunications, a mobile service provider, increased sales and customer loyalty among migrants in Malaysia.

Digi Telecommunications: Bringing back the migrant love

Naga DDB, Malaysia

Challenge + Business Objectives

Challenge

Feeling isolated and far from home

Migrants form a sizeable 15% of Malaysia's workforce.1Despite being a crucial part of the country's dev

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