Dettol clothing sterilization liquid Jingdong marketing virus video project

闫华、刘磊、曲杨

Dettol, a global professional disinfection and sterilization brand, hopes to establish a clear and distance-free value communication with young consumers, and make clothing sterilization liquid another essential laundry product in the family.

Case details

Brand : Dettol

Brand owner : Shanghai Manlun Trading Co., Ltd.

Main agency : Beijing Pengtai Interactive Advertising Co., Ltd.

Secondary agency : Tianjin Wanmo Communication Co., Ltd., Beijing Pelican Culture Communication Co., Ltd.

Holding Group : Cheil Worldwide

Put on the market : Mainland China

Launch time : July 23, 2019 to August 7, 2019

Industry : Daily Chemical

Media channels : social media

Case summary

Compared with other products under the brand, Dettol Sanitizer has limited support resources. In the case of tight budgets, this communication...

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