CVS: Love Your Skin
Brand: Dove, Vaseline, Simple
Client: Unilever
Agency: Team Unilever Shop
Background
In 2014, CVS re-branded with a renewed focus on health, but it needed a way to unite its health positioning with on-trend beauty categories. Partnering with Unilever, a platform was created for the"Love Your Skin" campaign that leveraged the Dove, Vaseline, and Simple brands to link beauty and health and encourage women to consider their skin as part of their overall, daily well-being.
- "Love Your Skin" drove skin health education and
- Helped build a broader, more intentional skin care regimen
- leveraging each...