Cruzcampo: Heavily Accented

Cruzcampo, a beer brand, resurrected Lola Flores on her anniversary using deepfake technology for their campaign in Spain to recover its iconic brand status, grow brand power and return to being a category leader.

Executive summary

Cruzcampo is the beer of southern Spain, a brand with soul and 116 years of history, really loved for some and hated by others…

The brand needed to recover its strength, and its iconic power, launching a cultural phenomenon campaign that...

Not a subscriber?

Schedule your live demo with our team today