The Challenge
Credit Suisse wanted to explore what lies behind business success and unearth some of the essential ingredients inherent in entrepreneurial leadership.
Credit Suisse has entrepreneurial drive in its DNA. The bank was founded in 1856 by Alfred Escher to help fund the development of Swiss rail. As part of a restructure in 2018, Credit Suisse wanted to return to this entrepreneurial heritage and its support for innovators under CEO Tidjane Thiam.
Credit Suisse wanted to be seen as an ambassador of not just entrepreneurs, but those working within corporate structures and demonstrating entrepreneurial thinking. This partnership was also...