Campaign details
Award name: ROI FestivalAward category: Online-Offline Integration with E-commerceAward level: Grand Prix 2019Brand: VattiBrand owner: VattiAgency: Z+ GuangzhouCampaign name: ‘If France Wins, Vatti Refunds’Industry category: Home appliancesRelease date: June 2018Budget: RMB 20-50 millionCountry: China
Background
The hottest event in China during 2018 was the World Cup that coincided with the nation's mid-year shopping festival, 6.18. For the World Cup that year, brands big and small have sponsored the global tournament with huge sums of money, while competitor companies are madly...