Case details
Brand : Castrol
Brand owner : BP China
Main agency : Mindshare China
Put on the market : Mainland China
Delivery time : November 27, 2019-January 8, 2020
Industry : Lubricants
Media channel : Navigation APP
Budget : 3.5 million
Case summary
The source of Castrol's business is largely dependent on auto repair shops. Although Castrol has a large number of brand-managed stores, the number is far smaller than that of independent auto repair shops. In these independent auto repair shops, Castrol faces huge price competition pressure from other...