Canadian Women’s Foundation: Signal for Help

The Canadian Women's Foundation, a public foundation, launched The Signal For Help in Canada to generate awareness and combat domestic violence during the pandemic by providing women with a safe and discreet way to communicate.

Campaign details

Campaign: Signal for HelpClient:  Canadian Women’s FoundationAgency: Juniper Park TBWACountry: Canada

Market background and context

Lockdowns brought new dangers for vulnerable women

  • The Canadian Women’s Foundation, the non-profit, was expecting...