Cablevisión Flow: Spoilerland

Cable TV platform Cablevisión drove downloads of its Flow app in Argentina by positioning it as protection against spoilers.

Campaign details

Brand: Cablevisión FlowBrand owner: TelecomAgency: Don Buenos AiresCountry: Argentina

Market background

In 2016, Cablevisión Flow launched the ‘Discover the evolution of TV’ campaign, focused on communicating the product's functionalities to a mass audience.

Two years later, we faced a new challenge: strengthen the positioning of Cablevisión Flow as the entertainment platform that allows you to watch series and movies on any device, wherever and whenever you want; and increase the number of app downloads among our core target (young people from 17 to 25 years old).

Challenge and business objectives

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