Burger King: Vote Your Way

Burger King, the fast-food company, helped tackle escalating political divisions during the 2018 elections in Costa Rica by inviting candidates from all parties to a shared meal at one of its restaurants.

Campaign details

Brand: Burger KingAgency: InteractionCountry: Costa Rica

Challenge and business objectives

The political weather was complicated in Costa Rica, politicians were preaching hate instead of ideas, taking extremely dangerous positions towards topics...