BRP: Uncharted Playgrounds

BRP, a US producer of all-terrain vehicles, created an Airbnb-like service for its customers in a geotargeted social media campaign, resulting in an increase in bookings, users and search volume.

Campaign details:

Agency network: PHD WorldwideAgency Holding: Omnicom Media GroupMedia Agency: Touché!Country: CanadaBrand: BRPBrand Owner: BRPIndustry the brand belongs to: Automotive - PowersportsDate range of activity: April 2021 to September 2022Market(s) Covered: United StatesLead Media Agency: Touché!Media & Technology Partners: MetaCreative Agency: BRPMedia Budget in USD$: $409,000Production Budget in USD$: $20,000 

Budget details

  • Social (FB/IG) – April 1st 2021 to September 30th 2022: 256 000$ USD (62% of the overall budget)
  • SEM – April 1st 2021 to September 30th 2022: 43 000$ USD (11% of the overall budget)
  • Reddit – December...

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