Case details
Brand : Boxing Cat
Brand owner : Budweiser (China) Sales Co., Ltd.
Main agency : R/GA Shanghai
Holding Group : IPG
Put on the market : Mainland China
Launch time : May 10, 2019-July 28, 2020
Industry : Liquor
Media channels : social media, e-commerce platforms
Budget : 8 million
Case summary
China is currently the world's largest beer market, but in the huge Chinese beer market, the sales volume of craft beer only accounts for 1%. For many Chinese beer lovers, craft beer is almost equated with...