BBVA: Commercial payments and treasury management brand marketing

BBVA, a financial services brand, delivered a clear and compelling competitive message and significantly increased its return on investment.

Campaign details

Brand: BBVAAgency: 50,000feetMarket: USA

Challenge and business objectives

To amplify BBVA’s reputation in commercial payments, 50,000feet partnered with Mastercard to position BBVA at the forefront of innovation, developing a platform supported by brand, messaging and sales enablement strategy and a robust suite of digital, print and interactive applications, including an animated video series and ROI calculator.

As BBVA’s Commercial Payments and Payables focused its efforts on driving significant growth in the US alongside investment in and expansion of their US markets, the global financial leader faced the challenges of competing in a highly commoditized...

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