Banco de Crédito BCP: With You, Captain

Peruvian bank BCP achieved brand and business results by celebrating the strength and perseverance of Peruvian soccer fans.

Campaign details

Brand: Banco de Crédito BCPBrand owner: Banco de Crédito BCPAgency: TBWA PeruCountry: Peru

Market background

When in November 2017 Peru qualified for the FIFA World Cup for the first time in 36 years, every brand wanted to be part of the celebrations. Some companies approached this in the most functional and traditional way, with ad-hoc products and exclusive promotions that allowed a select few to travel to Russia for the matches. Others focused on sponsorships to build greater presence and drive brand awareness at the time of the FIFA World Cup....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands