Campaign overview

'World Without Walls', aunched during Ramadan 2018 (May-June 2019) across the MENA region, shares how Babyshop, a children's retailer, engaged children and inspired adults, by sharing a new perspective in a world divided, about seeing the world through the eyes of a child.

  • It showed that children deserve the best world we can give them.
  • It highlighted the beauty of seeing the world through a child's perspective.
  • It didn't tow the retail cliches of marketing to children during Ramadan, instead it redefined Babyshop's 'handwriting'.
  • It actively engaged children through content and experiences. And ultimately, got more kids to wear Babyshop and more parents to buy Babyshop for their kids.