Campaign details
Brand: AveenoBrand owner: Johnson & JohnsonLead agencies: J3, UMContributing agencies: Roberts + Langer, CadreonCountry: United States
Executive summary
Aveeno's campaign objective was to deepen relevance with consumers and retailers, loyalizing existing buyers and growing their lifetime value by converting them to purchase Aveeno across multiple skincare categories.
Leveraging shopper data, smart targeting and addressable creative within programmatic digital, we executed a campaign driving personalized cross-product-line promotions to consumers in a relevant way. The campaign reached over 10m households, driving lifts in ad awareness, purchase intent, brand favorability, and ultimately...