An absolutely Paramount TV execution for Transformers 4

This case study demonstrates how Paramount TV, the production and distribution company, generated interest in the release of the 'Transformers 4' film in the UK.

An absolutely Paramount TV execution for Transformers 4

How Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 becoming the biggest film opening of 2014

Sector: EntertainmentBrand: ParamountCampaign objectives:...

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