Aliens-Data Empowering Creativity Breaks the Circle of High-end People on the Internet

多准

As a high-end computer brand, Alienware has always been the first choice for high-end gamers. Faced with the current narrow range of consumer groups and a small market share, brands have huge potential in the high-end notebook market. They hope to fully drive the brand's influence through the launch of new products, expand potential target consumer groups, and deepen the high-end notebook market.

Case details

Brand : Alienware

Brand owner : Dell

Main agency : Hangzhou Duozun Data Technology Co., Ltd.

Put on the market : Mainland China

Delivery time : April 11th-April 25th, 2020

Industry : Computer

Media channels : short video platform, social media, e-commerce platform, live broadcast

Budget : 5 million

Case summary

Alienware, as a well-known high-end computer brand, has always been the first choice for high-end game players. Given the small market share of high-end notebooks and the narrow range of people, but the rapid growth of opportunities and...

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