As a high-end computer brand, Alienware has always been the first choice for high-end gamers. Faced with the current narrow range of consumer groups and a small market share, brands have huge potential in the high-end notebook market. They hope to fully drive the brand's influence through the launch of new products, expand potential target consumer groups, and deepen the high-end notebook market.
Case details
Brand : Alienware
Brand owner : Dell
Main agency : Hangzhou Duozun Data Technology Co., Ltd.
Put on the market : Mainland China
Delivery time : April 11th-April 25th, 2020
Industry : Computer
Media channels: short video platform, social media, e-commerce...
