ADA: Tinder Pets
Brand: Animal Defenders Association
Agency: Sancho BBDO
Executive Summary
The ADA (Animal Defenders Association) is an organization that works for the rights of animals. Its mission is to find them all a home.
However, adoption became fashionable and competition became more aggressive in their calls to adopt. This case describes how the ADA made a bet on Tinder, uploading the profiles of their animals in the hope of finding them a real "Match" for life. All the pets that were part of the initiative were adopted and the number of adoptions increased in an...