ADA: Tinder pet: A real match for life

This case study describes how the Animal Defenders Association (ADA) in Colombia used Tinder, the mobile dating app, to drive adoption of its abandoned cats and dogs.

ADA: Tinder Pets

Brand: Animal Defenders Association

Agency: Sancho BBDO

Executive Summary

The ADA (Animal Defenders Association) is an organization that works for the rights of animals. Its mission is to find them all a home.

However, adoption became fashionable...

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