Warc Briefing: SMEs

This briefing offers an overview of the history, theories and key trends related to marketing to SMEs.

Warc Briefing: Small Businesses (SMEs)

Definition:A small business organizes and manages a moderately-sized undertaking, assuming risk for the sake of profit.

Quick facts

  • In the US, a small business typically has fewer than 500 workers; in the EU, it can be fewer than 50 and in Australia, 15i.
  • In the decade to 2007, US small businesses created up to 80% of the country's jobsii.
  • There are 23m small businesses in the European Union, employing 75m peopleiii.

History and future outlook

In recent decades, small businesses have been the engine of most Western...

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Insights Team
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