Warc Briefing: In-store

This briefing offers an overview of the history, theories and key trends related to In-store marketing.

Warc Briefing: In-store Marketing

Definition: In-store marketing comprises any commercial messaging that occurs in a retail location.

Quick facts

  • The typical shopper's eye is only still for 200-300 milliseconds at a time as they walk around a storei.
  • People spend an average of just three to seven seconds when choosing whether to stick with their usual brand or go for a rival productii.
  • Six in ten in-store purchases can be classified as impulse buysiii.

History and future outlook

In-store marketing in a rather simpler form has been with us for...

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