Warc Briefing: In-store Marketing
Definition: In-store marketing comprises any commercial messaging that occurs in a retail location.
- The typical shopper's eye is only still for 200-300 milliseconds at a time as they walk around a storei.
- People spend an average of just three to seven seconds when choosing whether to stick with their usual brand or go for a rival productii.
- Six in ten in-store purchases can be classified as impulse buysiii.
History and future outlook
In-store marketing in a rather simpler form has been with us for...