Warc Briefing: Brand Launches

This briefing offers an overview of the history, theories and key trends related to Brand Launches.This short report outlines different arguments about how to brand a new product, especially after the rise of social media and collaboration-based marketing.

Warc Briefing: Brand launches

Definition: Either the point in time when a particular product or service is first promoted to the public, customers or stakeholders, or the process of development that leads to that point.

Quick Facts

  • Apple has been the sub-brand launch phenomenon of the past 10 years. The iPod launched in 2001 and sold 125,000 in its first year; the iPhone sold 250,000 in its first weekend in 2007; and the iPad sold 300,000 on its first day.i
  • Over 20,000 newly launched products are added to Mintel's Global New Products Database every month – 650 new...

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