Woodland: Halloween 2016 #Woodoo

Zain Abadien, Parveen Kumar, Laksha Khurana

This case study shows how Woodland, an outdoor apparel brand, successfully engaged users using a Halloween-themed social media filtered image campaign in India.

Campaign details

Brand: Woodland Brand Owner: Woodland WorldwideLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Clothing, apparelMedia Channels: Social mediaBudget: Up to 500k

Executive Summary

The road to standing out on digital can be a tricky one for brands. There is a constant need for fresh ideas and the digital medium gives businesses an opportunity to share visually stimulating stories which are captivating and provide a unique brand experience to their audience.

Woodland, a global outdoor adventure brand, embarked on a unique marketing journey on social media for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands