WHSmith: Pop Up Books

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

Campaign details

Brand: WHSmithBrand owner: WHSmithLead agency: FP7 McCann DubaiContributing agency: MCN MediabrandsMarket: United Arab EmiratesIndustries: Entertainment retailMedia channels: Gaming & in-game advertising, Mobile & appsBudget:Up to 500k...

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