Westpac: Rescue Rashie

As part of a series of initiatives celebrating its bicentenary, Australian bank Westpac created a kids' rash vest with CPR instructions to highlight its commitment to future generations.

Campaign details

Brand: WestpacBrand owner: Westpac Banking Corporation Australia LtdLead agency: Saatchi & SaatchiContributing agencies: Map and Page, Scoundrel Films, RumbleCountry: AustraliaIndustries: BanksMedia channels:Events & experiential,...